Trade shows are events that are held to bring together members of a particular industry to display, demonstrate, and discuss their latest products and services. Most trade shows in Singapore attracts a wide range of participants not only from Singapore itself but also visitors from all around the world which provides widespread interaction and exposure. With the number of people attending these events, security is the number one priority. From the transportation of the products to setting up of the event location until the end of the said event, security measures must be taken for these events to be successful. Singapore is home to several trade show events like the upcoming BeautyAsia – Singapore which will be held on February 26-28, 2018 and the Zak Salaam India Expo on May 31st until June 3rd of this year.
Profits are the lifeblood in any business or organization. It drives business investments and it promotes economic growth as well as creates jobs, reason why it is very important. And because of this, these trade shows make tempting targets for thefts. With the number of people present in trade shows, it is inevitable that exhibitors won’t be able to watch over all their merchandise, especially those products that are well exposed and can be easily pocketed. With the presence of trade show security personnel, it would somehow lessen thieving activities during these events and in a way, vendors would feel relieved about exhibiting at trade shows.
Organizers for these kinds of events would want to build rapport to businesses and consumers alike for them to continue to participate in trade shows. For any event to be successful, trade show security guards should work hand in hand with the organizers to ensure the safety of the attendees is their number one priority and that they can operate in a safe and secure environment. The better the security in an event is, the more successful the event will be and the better the chances of doing it again the following years.
Trade shows can be very crowded and it is inevitable for these events to get rowdy. When this happens, fights might break out and everything will get out of control. Controlling and managing a crowd is very hard that is why having experienced trade show security guards who know how to handle these kinds of situation with much vigilance but at the same time, calm demeanor is very important.
With big crowds like trade shows, it is important that you have enough number of security personnel manning the entire venue. There must be at least one guard at both the entrance and exits checking the tickets or monitoring the guest list and allowing only approved personnel entrance. This will also help in keeping out those that do not have any business in the show. Aside from the guards at the entrance and exits, there should also be security personnel in every aisle manning their respective areas. This is to ensure that people will not block surrounding booths and to ensure that everything is in order. This is also to ensure that there are no illegal transactions going on in the trade show.
Security guards are tasked to monitor the people coming in and out of the event as well as monitor the cameras and the media present in the event. Depending on the agreement they have with the organizers, there are some companies who does not want their logos or employees to be videotaped. Security personnel must keep an eye on this as video leaks that go viral over the internet can do great damage to the reputation of these trade shows.
Regardless of what type of trade show it is, it is necessary that expensive merchandise such as automobile components, electronics and most especially jewelries are protected. There are instances when the vendors are in deep conversation with a potential client and often get distracted that they may not be able to watch over their merchandise. In some cases, a thief’s accomplice would distract the vendor while the crime is taking place. Having a security on site will help in watching over merchandises while vendors are busy with their respective transactions.
Controlling and managing a crowd are two different things. Since every trade show is not the same, we do not have standard procedures in our activities. Instead, we profile them according to the event, the audience and the venue of the event. From that, we create and devise a managerial plan fit for the event to ensure the safety and well-being of every attendee. In order for the event to run smoothly, we make sure that we have solid channels of communication and that every security personnel is expertly briefed.
Safety has always been our number one priority. With that being said, we make sure that all our security personnel are well trained and are licensed by the WSQ framework. They have been servicing in different trade show events and have gathered years of experience.
Our security guards are equipped with communication devices, easier for any staff member to contact them if the need for them arises. With this, they may be able to address issues right away before any damage is done. In Pridwen Security, our key priority is also not just focusing on the communication on the job itself, but the communication between ourselves and you before and even after the job is finished. We believe that communication is key to the exchange of information and feedback. Hence, to provide the best experiences to the world, our communication will be maintained with you at all times.